Data about you can be used in a variety of ways, sometimes in ways
you wouldn’t expect or even approve. That’s why it is important to understand
the value of your personal information and how to manage it when possible.
When you use your fun connected tech devices, like personal assistants,
wearables, speakers, cameras, TVs, cars, toys and appliances, you are
continuously generating information about yourself and others. This abundance
of data can be stolen by bad actors or used in negative ways.
HOW TO MANAGE YOUR PRIVACY
IN A WORLD OF BIG DATA
- DO YOUR HOMEWORK: Before purchasing any new internet-connected device, do your research.
Check out user reviews on the product, look it up to see if there have been any security/privacy
concerns, and understand what security features the device has, or doesn’t have. - OWN YOUR ONLINE PRESENCE: The moment you turn on a new “smart” device or sign up for a new
online account, configure your privacy and security settings. Most devices and accounts default to the
least secure settings–so take a moment to configure those settings to your comfort level.Disable any
features you don’t need, such as location tracking. Make it a point to regularly check these settings to
adjust them. - KEEP A CLEAN MACHINE: Keep all software on internet connected devices current to reduce risk of
infection from ransomware and malware. Configure your devices to automatically update or to notify
you when an update is available. - MAKE LONG, UNIQUE PASSPHRASES: Length trumps complexity. A strong passphrase is a
sentence that is at least 12 characters long. Focus on positive sentences or phrases that you like to
think about and are easy to remember. - PASSPHRASES AREN’T ENOUGH: Use 2-factor authentication or multi-factor authentication (like
biometrics, security keys or a unique, one-time code through an app on your mobile device) whenever
offered. - LESS IS MORE: When completing a profile for an account, you don’t have to fill in everything (and if
you do, who is to say you have to answer honestly?). Limit what information you put online. If it isn’t
required, don’t add it. And if a company does require information you don’t feel comfortable
submitting, then reconsider creating a profile with that company.
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